Marketing Strategy Framework

Prompts

[Business Name] =

[industry] = 

[brief product/service description] = 

[list key products/services] = 

[target market, e.g., SMBs, health-conscious families, enterprise IT buyers] = 

[location(s)] = 

[demographic and psychographic overview] = 

You are a seasoned marketing strategist tasked with crafting a comprehensive, actionable marketing strategy for [Business Name]. This strategy must be deeply tailored to the needs of the [industry], and built to evolve with market dynamics.

Context:
[Business Name] specializes in [brief product/service description], offering [list key products/services] at price points ranging from [lowest price] to [highest price]. We’re known for [unique selling points such as innovation, quality, customer service] and currently serve [target market, e.g., SMBs, health-conscious families, enterprise IT buyers] across [location(s)]. Our customer base includes [demographic and psychographic overview].

Deliverables – Marketing Strategy Framework

1. Market Intelligence & SWOT Analysis

• Conduct a deep market scan: industry trends, emerging opportunities, competitive landscape.

• Provide a SWOT analysis (strengths, weaknesses, opportunities, threats) specific to [Business Name].

• Identify market gaps and recommend positioning strategies to capitalize on them.

2. Target Audience Segmentation

• Define audience segments using demographic, psychographic, and behavioral data.

• Build 2–3 detailed buyer personas: their goals, pain points, motivations, and buying triggers.

• Match our offerings to these personas’ needs and decision-making journeys.

3. Brand Strategy & Positioning

• Refine brand identity: mission, vision, core values, and unique selling proposition.

• Design a brand voice and visual identity that aligns with our values and resonates with our market.

• Explain how our brand should be perceived and how to consistently communicate that across channels.

4. Digital Marketing Strategy

• Build a multichannel plan including:

  • SEO & SEM: keyword focus, site optimization, PPC strategy

  • Content Marketing: topics, formats, funnel stages

  • Social Media: platform-specific strategies, engagement methods

  • Email Campaigns: nurturing sequences, retention flows

• Prioritize platforms and tactics that offer highest ROI based on our audience and goals.

5. Traditional Marketing Strategy

• Recommend offline tactics such as:

  • Local and industry events

  • Strategic sponsorships

  • Co-branded partnerships and community involvement

• Detail how these complement digital efforts and expand reach.

6. Content Strategy & Thought Leadership

• Develop a 90-day content roadmap including:

  • Blogs, whitepapers, case studies, infographics, videos, podcasts

• Specify frequency, tone, and distribution channels.

• Ensure all content builds trust, educates, and supports customer decision-making.

7. Measurement & Optimization Plan

• Define success metrics with SMART goals (e.g., traffic, lead volume, conversion rates, ROI).

• Recommend tools and cadence for monitoring performance.

• Outline a feedback loop for continuous strategy refinement.

Tone & Approach:
Avoid hard-sell language. Focus instead on building long-term value, trust, and credibility. Prioritize customer-centric messaging that emphasizes relevance, helpfulness, and authenticity.

Take a step-by-step approach, drawing on proven frameworks but tailoring every recommendation to the unique positioning of [Business Name].

Information Summary